Fjällräven - St. Moritz
Transformation of the Fjällräven store in St. Moritz from an empty space into a modern and inviting outdoor store with natural design and functional elements.
Project goal
The aim of the project Fjällräven Store St. Moritz It was to transform an empty space into a modern and inviting outdoor store.
The focus was on natural materials, a precisely planned lighting concept and functional design elements.
The store should not only meet the practical requirements of retailers, but also create an emotionally appealing shopping experience.
The design concept was developed in such a way that it reflects Fjällräven's outdoor spirit in every detail and perfectly embodies the brand identity.
Challenges
The implementation of the project was characterized by several challenges.
On the one hand, the Winter in St. Moritz high demands on planning and coordination.
The weather conditions could complicate the construction process, which required precise and forward-looking organization.
On the other hand, the project had to be carried out during Pre-Christmas business be realized.
This time-critical phase required maximum efficiency and smooth coordination of all involved trades to ensure timely completion.
Despite these difficult conditions, the goal was always pursued with the highest quality and accuracy.
Results
The result is a completely transformed Fjällräven store that impresses with its warm, modern and functional atmosphere.
Where there used to be an empty space, there is now an inviting outdoor store that perfectly expresses Fjällräven's brand identity.
The implementation included:
- Precise drywall
- High-quality painting work
- Robust and aesthetic floor coverings
- An innovative lighting plan that optimally showcases the products
Natural materials and sophisticated details create an authentic and inviting ambiance.
The store conveys the brand's outdoor spirit and invites customers to relax and relax.
The Fjällräven Store St. Moritz combines design, functionality and brand value in perfect harmony — a place that inspires customers and lives up to the brand.
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