
Anouk Store - Balexert Geneva
At Centre Balexert in Geneva, we have completely redesigned the Anouk Store. Our goal was to turn a dark and oppressive retail space into a modern, open and inviting retail environment that optimizes the shopping experience for customers and perfectly reflects Anouk's identity.

Project goal
The transformation began with a well-thought-out restructuring of the store. The previously closed and squat rooms were opened to create a more airy and inviting atmosphere. The targeted use of light, high-quality materials and an optimised room layout resulted in a modern concept that focuses on the products.
A particular focus was on lighting planning. Innovative lighting design created a friendly and bright atmosphere that makes the store look more lively. Even the Furnishing and room layout were redesigned to optimize customer flow and create a coherent brand experience.






Challenges
Implementing this project presented several challenges.
Since the work is carried out during Current shopping center opening hours took place, we had to ensure precise timing of the construction phases. Louder and dust-intensive work could only be carried out outside regular opening hours, which required precise coordination of all trades.
In addition, had to technical adjustments How the modernization of ventilation and air-conditioning technology can be integrated into the center's existing infrastructure without affecting ongoing operations. Also the regulatory requirements for Fire protection and building permits required detailed planning to complete the conversion on time and to the highest standards.
Results
Das Ergebnis ist eine vollständige Transformation des Anouk Stores, die modernes Retail-Design mit Funktionalität vereint.
Wo vorher dunkle Flächen das Ambiente bestimmten, dominiert nun ein helles, einladendes Design, das den Kunden eine angenehme Einkaufsatmosphäre bietet. Die präzise abgestimmte Beleuchtung setzt die Mode perfekt in Szene, während hochwertige Materialien und ein durchdachtes Branding die Identität von Anouk unterstreichen.
Durch die optimierte Raumstruktur fühlt sich der Store nun großzügiger und freundlicher an. Die Möblierung und Warenpräsentation wurden angepasst, um ein besseres Einkaufserlebnis zu schaffen und den Kundenfluss zu verbessern.
Die Vorher-Nachher-Veränderung macht deutlich, wie eine gezielte Neugestaltung nicht nur die Ästhetik eines Stores verbessern, sondern das gesamte Einkaufserlebnis optimieren kann. Der Anouk Store Balexert ist nun ein Ort, an dem Shopping nicht nur funktional, sondern ein echtes Erlebnis ist – modern, stilvoll und perfekt auf die Bedürfnisse der Kunden zugeschnitten.



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