Anouk Store - Balexert Geneva

Switzerland

At Centre Balexert in Geneva, we have completely redesigned the Anouk Store. Our goal was to turn a dark and oppressive retail space into a modern, open and inviting retail environment that optimizes the shopping experience for customers and perfectly reflects Anouk's identity.

Service:
Complete redesign
Industry:
Retail/Fashion
Year:
2024
Anouk Store - Balexert Geneva

Project goal

The transformation began with a well-thought-out restructuring of the store. The previously closed and squat rooms were opened to create a more airy and inviting atmosphere. The targeted use of light, high-quality materials and an optimised room layout resulted in a modern concept that focuses on the products.

A particular focus was on lighting planning. Innovative lighting design created a friendly and bright atmosphere that makes the store look more lively. Even the Furnishing and room layout Were redesigned to optimize customer flow and create a coherent brand experience.

Challenges

Implementing this project presented several challenges.

Since the work is carried out during Current shopping center opening hours Took place, we had to ensure precise timing of the construction phases. Louder and dust-intensive work could only be carried out outside regular opening hours, which required precise coordination of all trades.

In addition, had to technical adjustments How the Modernization of Ventilation and Air-Conditioning Technology can be integrated into the center's existing infrastructure without affecting ongoing operations. Also the regulatory requirements for Fire Protection and Building Permits Required detailed planning to complete the conversion on time and to the highest standards.

Results

The result is a complete transformation of Anouk Stores, which combines modern retail design with functionality.

Where dark areas previously defined the ambiance, a now dominates bright, inviting design, which offers customers a pleasant shopping atmosphere. The precisely coordinated Lighting perfectly showcases fashion, while high-quality materials and sophisticated branding underline Anouk's identity.

Thanks to the optimized Spatial structure The store now feels more spacious and friendly. Die Furnishing and product presentation were adjusted to create a better shopping experience and improve customer flow.

Die Before-after change makes it clear how a targeted redesign can not only improve the aesthetics of a store, but also optimize the entire shopping experience. The Anouk Store Balexert is now a place where shopping is not only functional, but a real experience — modern, stylish and perfectly tailored to the needs of customers.

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