Anouk Store - Montreux
Parabello Project AG has completely redesigned the Anouk store in Montreux and developed a bright, friendly and modern retail concept from a dark room that offers customers a unique shopping experience.
Project goal
The aim of the project Anouk Store Montreux, located on the Avenue du Casino 48, was to transform a formerly dark and oppressive Superdry store into a bright, modern and inviting Anouk store.
The focus was on developing a fresh retail concept that both reflects Anouk's brand value and creates a pleasant and contemporary shopping experience.
In addition to the visual enhancement, attention was also paid to a functional design in order to use the store efficiently and in a customer-friendly manner.
Challenges
The project was characterized by the challenge of turning an outdated store into a modern and stylish retail concept.
The Refurbishment approach required a complete redesign to eliminate the dark and oppressive atmosphere of the previous concept.
Instead, a bright, friendly and inviting ambiance that is in line with Anouk's brand values.
In addition, the coordination of Building permits and advertising permits represents an organizational challenge.
The work had to be planned in such a way that both regulatory requirements and the tight time frame were met.
Results
The result is an impressively transformed Anouk Store Montreux, which now impresses with a bright and contemporary retail concept.
The before-and-after change is remarkable: Where there was previously an oppressive and dark atmosphere, an open, modern and inviting store now shines.
The new design creates a pleasant shopping experience that invites customers to linger and represents the Anouk brand perfectly.
The implementation included:
- Planning the room design and furnishingto create a modern and harmonious layout.
- Lighting planning and installationto make the store bright and inviting.
- air conditioning, which ensures a pleasant indoor climate.
- drywall, painting and carpentry, who implemented the new design concept.
- Electrical installations and graphic designto bring the store up to date both technically and visually.
The successful transformation has not only given the store a new look, but also an atmosphere that is perfectly tailored to the needs and wishes of customers.
The new Anouk Store Montreux shows how modern retail design successfully combines tradition and innovation.
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