Fjällräven - Zurich
From a catering space to a modern outdoor store — we have completely redesigned the Fjällräven Store Zurich at Löwenstrasse 61. With a sophisticated design that combines functionality, brand identity and aesthetics, we have created a store that brings the brand's outdoor spirit to the city.
Project goal
Our mission was to turn a former restaurant space into a inviting, functional and brand-appropriate retail environment to transform.
This required not only adapting the entire infrastructure, but also creating a completely new atmosphere. The challenge was to develop a space that Combining functionality with design, immerses customers in the world of Fjällräven and takes the shopping experience to a new level.
From precise lighting design to the selection of natural materials — every detail was carefully planned to transform the store into a modern, authentic outdoor world.
Challenges
Implementing this project presented us with some exciting challenges.
On the one hand, the entire area had to from a catering concept to retail use be transferred. That meant a complete gutting and a restructuring of the space to enable a functional store architecture.
In addition, there were strict regulatory requirements To consider: From Heritage protection to fire protection All permits had to be obtained and construction work had to be planned precisely in order to meet all requirements.
Another important point was the Store atmosphere. The space should not only be a place of sale, but also an experience. One well-thought-out lighting, high-quality materials and perfect integration of product presentation were decisive for creating a unique shopping experience.
Despite these challenges, we were able to implement the project on time and with maximum precision.
Results
The result is a completely transformed Fjällräven store, which combines modern retail design with the brand's closeness to nature.
Where a catering space once stood, there is now an inviting outdoor store, which impresses with bright, natural materials and an open space concept.
The implementation included:
Complete gutting & restructuring — Gastro becomes retail
Drywall & painting work — for a modern, functional store architecture
High-quality floor coverings — robust and perfectly suited to retailers
Innovative lighting planning — to showcase the products
Optimization of ventilation & air conditioning technology — for a pleasant shopping experience
Graphic Design & Branding — to perfectly convey Fjällräven's brand spirit
The result is not just a store — it is a A world of experiences for outdoor fans, which brings the character of the Fjällräven brand to life.
The Fjällräven Store Zurich shows how thoughtful planning, precise craftsmanship and brand-appropriate design can completely redefine an area. A store that inspires, and invites you to relax.
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